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  • The Brand Story

    History of ASHOKA®

    From 273 BCE to 232 BCE, the legendary Indian king Ashoka Maurya led his subjects with passion, love and respect into peace and prosperity. In praise of the benevolent ruler's vast achievements, a stunning 41.37 carat, perfect D-colour diamond mined and cut in the Golconda region of Southern India was named Ashoka. This specially-cut masterpiece resembles an elongated cushion cut with softly rounded corners, capturing and dispersing the light for an exceptional brilliance.

    A Special Vessel of Love Unveiled
    Pioneering diamond dealer William Goldberg was immediately drawn to the distinctive lustre of the original Ashoka diamond. After a long and painstaking process, ASHOKA® diamonds were cut and patented in 1999. The charismatic diamonds proved instantly popular among luminaries the world over. A profound message of love, joy and glory was sent forth.

  • The Brand Story

    About William Goldberg

    The William Goldberg Corporation was established in the US over half a century ago. Known for their passion and dedication to perfection, the family firm soon earned a reputation as one of the world's finest diamond cutters. In 2006, a New York street was named William Goldberg Way in recognition of the founders' valuable contribution to the diamond industry.